Today, CEADO stands united with athletes and organizations around the world to celebrate clean sport and the spirit of fair play. Play True Day has evolved from a small initiative into a global movement that reaches millions of people every year. In 2024, on its 10th anniversary, the campaign achieved a social media reach of over 199 million people worldwide and generated 259,200 social media engagements.
This year’s motto is "#Play True: It Starts with You," emphasizing the individual responsibility of athletes, coaches, and all stakeholders in protecting the integrity of sport.